Brand Manager
Media24
Cape Town, Western Cape
Permanent
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Posted 16 January 2019 - Closing Date 15 February 2019

Job Details

Job Description

Job Description
Main purpose of the role: Develop and implement the digital marketing strategy and plan for search engine marketing, Google display network, affiliate programs, CPM (cost per thousand) based campaigns, e-mail marketing and other online marketing initiatives that drive qualified traffic to the 24.com website (web/mobile web and app) with a strong focus on app acquisition and retention, user registration and transactions. The brand manager will also be responsible for electronic customer lifecycle communications and growing our opted-in brand newsletter bases as well as all ATL campaigns and brand marketing strategies

Minimum Requirements
• BA degree in communication or relevant qualification.
• Minimum 5+ years of digital marketing experience, ideally working on a digital brand.
Prior Knowledge
• In-depth knowledge and understanding of digital marketing channels – particularly SEM, content targeting, CPM based campaigns, and affiliate strategies and how they can be deployed in different scenarios; • Good technical understanding and ability to pick up new tools quickly; Understanding of the South African internet landscape.


Skills & Competencies
• Ability to work with data
• Analytical thinking
• Project management skills
• Planning and organising
• Excellent written communication skills
• Excellent verbal communication skills
• Teamwork
• Leadership skills


Duties & Responsibilities
•Work with the GM and publishers to develop a clearly defined digital marketing strategy that is aligned with the overall marketing strategy, and focused on delivering against the key marketing objectives;
• Devise, implement, track, optimise and report on online marketing channel initiatives – focused on driving app downloads and app user retention
• Work with business intelligence to track conversion rates (registrations, downloads, sales) by marketing channel – and optimise activities accordingly;
• Work with product team to optimise conversions by making improvements to the site
• Manage and oversee agency partner relationships for online and offline B2B and B2C marketing campaigns • Work with BI to track key performance indicators and, based on analysis, report on performance and trends • Develop and manage all digital customer lifecycle communications
• Work with the creative team and/or freelance resources to produce direct digital marketing communications to the customer base, or other opted-in databases
• Evaluate network-centric affiliate marketing opportunities and sign up affiliates where relevant
• Provide key insights on competitor online activities and strategies to compete more effectively
• Provide marketing thought leadership to organisation and stay current with recent developments and industry trends.
• Review new technologies and keep the company at the forefront of developments in digital marketing
• Manage, track and report on the digital marketing budget • Support associate development of team members and provide opportunities for associates to take ownership of initiatives and coaching to successful completion.


About Us
Media24 is a leading media company in Africa with interests in digital media, newspapers, magazines, printing, distribution, book publishing, job classifieds and ecommerce. Media24’s digital media division, 24.com, is a leading African network of popular digital publishing brands and online services across internet, mobile and applications. 24.com is dedicated to creating and sustaining uniquely African online and mobile communities. As South Africa’s largest digital publishing house, the network welcomes over 16 million local unique browsers monthly. Media24 is part of Naspers, a multinational group of media and ecommerce platforms.


Disclaimer: Preference will be given to employment equity candidates.